Wockenfuss | SKETCHES TO FINAL
Project Brief: Create a Baltimore-themed advent calendar for a well-known, local chocolate company.
Concept Sketches + Color Comps: 3
Rounds of Revision: 2
Concept Sketches
The goal during the conception stage is to create three distinctly different concepts to choose from.
1
2
3
Notes from client: Move forward with concept 2. Change the plate of chocolates to a Wockenfuss box of chocolates.
REVISIONS | Round 1
We chose one sketch to further refine and explored a few seasonal color palette options.
The back of the packaging was intentionally left with negative space for stickers with nutritional information and bar codes.
A
B
C
Notes from client: Use color palette B but incorporate pops of Wockenfuss pink.
REVISIONS | Round 2
This was the last round of edits for the client. We fine-tuned the details, chose one color palette, and finalized the artwork for print.
