Client: Well Crafted Kitchen

One day during college, I went out of my way to visit the Well Crafted Pizza truck at a scheduled stop. I ate my pizza, sketched the truck, and posted it to Instagram. The friendly folks at Well Crafted saw that drawing, and when they needed custom illustration for their brick-and-mortar location two years later, they called me.

We created a repeat pattern for the deli sheets and used spots from the pattern on merchandise & marketing materials.